1. Introduction
Bindawood Holding is a public company incorporated in the Kingdom of Saudi Arabia, (“Bindawood”, “we”,
“us”, “our”).
This policy describes how Bindawood collects, processes, uses, and discloses your personal information as a data
controller, when you contact us, use our services, or visit us ,or interact with our platforms including
websites and mobile apps (together “Platforms”).
Bindawood holding subsidiaries are listed below:
- Bindawood superstores Trading Company.
- Danube Company for Foodstuffs and Commodities.
- Danube Star for Bakeries and Marketing Company.
- Future Retail for Information Technology Company.
2. WHAT DOES THIS POLICY COVER?
We are committed to adopting the highest standards when it comes to how we collect, use, and protect your personal
information, and have accordingly developed this privacy policy (the “Policy”), which:
- Establishes the types of personal information we collect.
- Explains how and why we collect and use your personal information.
- Explains when and why we may share personal information within Bindawood and with other organizations.
- Describes how we protect the personal information we collect; and
- Explains the rights you have about your personal information.
This Policy applies if you use our services (referred to in this Policy as “our Services”). Using our Services
means:
- Using any of our platforms, including websites (“our Websites”), mobile applications (“our Mobile Apps” );
or - Being a member of any of our loyalty program.
- Taking part in our promotions and registering to receive our newsletters and offers.
- business partner, Employee.
3. PERSONAL INFORMATION WE COLLECT
When you register for our services, we may collect:
- Your details, including (but not limited to) your postal and billing addresses, email address(es), phone
number(s), date of birth, address. - Your account login details, such as your username and the password (encrypted) that you have chosen; and
- Your interests, preferences, income, and other profiling information.
When you shop with us online, browse our websites, or use our Mobile Apps or visit our branches., we
may collect:
- Information about your online purchases (for example: what, when, where you ordered/bought, and how you
paid); - Information about your online browsing behavior on our Websites, Mobile Apps and information about when you
click on one of our adverts (including those shown on other organizations’ websites); - Information about devices you have used to access our Services (including the model and operating system, IP
address, browser type, and mobile device identifiers); and - Information about your geolocation.
When you use any of our loyalty program(s) to shop with us, we may collect:
- Transaction information, including the in-store and online purchases you earn points for and how you use
your points, coupons, and vouchers within our subsidiaries or with other partners.
When you contact us or we contact you or you take part in promotions, competitions, surveys, or
questionnaires about our Services, we may collect:
- The personal information you provide about yourself.
- Details of emails and other digital communications we send to you including information about the emails you
open and links in them that you click on; and - Your feedback and contributions to customer surveys and questionnaires.
When you visit us as a supplier, we may collect:
- The personal information you provide about yourself.
- Details of emails and Phone number.
4. WHY AND HOW WE USE YOUR PERSONAL INFORMATION
Make our Services available to you.
We use your personal information to provide the services you have requested, including:
- Processing your orders and refunds; and
- Managing the accounts, you hold with us.
Personalize your experience.
We may use your personal information to personalize the marketing messages we send to you and to make them more
relevant and interesting, as this is in our legitimate business interests. Where necessary we will obtain your
consent first. We may use your personal information for this purpose in the following ways:
- Using your online browsing behavior as well as your in-store and online purchases to help us better
understand you as a customer and provide you with personalized offers and services; - Provide you with relevant marketing communications (including by email, post, telephone, SMS, or online
advertising), relating to products and services we offer, As part of this, online advertising may be
displayed on our Websites and other organizations’ websites and online media channels. We may also measure
the effectiveness of our marketing communications and those of our suppliers and partners. - To help us to better understand you and provide you with services and marketing communications, that are
relevant to your interests, we combine personal information we collect when you make purchases in-store with
personal information collected from our Websites, Mobile Apps, and other sources including the different
subsidiaries under Bindawood.
Contact and interact with you.
We may use your personal information when we communicate with you, to:
- Contact you about our Services, for example by phone, email, or post or by responding to social media posts
that you have directed at us; - Manage promotions and competitions you take part in, including those we run with our suppliers and partners.
- Invite you to take part in and manage customer surveys, questionnaires, and other market research activities
carried out by Bindawood and by other organizations on our behalf.
It is in our legitimate business interests that we can provide you with appropriate responses and provide you with a
notice about our services.
Manage and improve our day-to-day operations.
We analyze information about how you use our services to:
- Manage and improve our Websites and Mobile Apps.
- Help to develop and improve our product range, services, stores, information technology systems, know-how,
and the way we communicate with you. - Detect and prevent fraud or other crimes.
It is in our legitimate business interests to use the information provided to us for this purpose, so we can
understand any issues with our services to improve them.
5. SHARING PERSONAL INFORMATION
We may share your personal information with third parties and/or departments under the following circumstances:
Bindawood Subsidiaries
We may share the personal information collected by any of our subsidiaries with our other subsidiaries for the
purposes listed above.
Retail Partners
We may share your personal information with other companies that sell products through our Services (“Retail
Partners“). We only share personal information that enables our Retail Partners to provide their
services. For example, when you shop online or in-store we will give the relevant Retail Partner your name, contact
details, and address so that they can deliver your items.
Service Providers
We work with carefully selected Service Providers that carry out certain functions on our behalf. These include, for
example, companies that help us with technology services, storing and combining data, processing payments, and
delivering orders. We only share personal information that enables our Service Providers to provide their services.
Some of the Service Providers we work with operate online media channels, and they place relevant online advertising
for our products and services, as well as those of our suppliers and our Retail Partners, on those online media
channels on our behalf.
Company departments:
Data might be shared within bindawood internal departments to complete various operations and processes. Departments included are; commercial, operations, call center, HR, supply chain and importing.
6. SHARING PERSONAL INFORMATION WITH OTHER ORGANIZATIONS
We may share personal information with other organizations in the following circumstances:
- if any applicable law or a public authority says we must share personal information.
- if we need to share personal information to establish, exercise or defend our legal rights (this includes
providing personal information to others to prevent fraud and reduce credit risk); - To an organization we sell or transfer (or enter into negotiations to sell or transfer) any of our
businesses or any of our rights or obligations under any agreement, we may have with you to. If the transfer
or sale goes ahead, the organization receiving your personal information can use your personal information
in the same way as us - To anyone to whom we transfer or may transfer our rights and duties under our agreement with you.
7. TRANSFER OF YOUR PERSONAL INFORMATION
Your personal information may be transferred to, stored, and processed in a country that is different from your
country of residence or our country of incorporation. In any case, we have put in place appropriate safeguards per
applicable legal requirements to ensure that your data is adequately protected.
8. HOW WE PROTECT PERSONAL INFORMATION
We maintain physical, technical, and organizational safeguards to secure your personal information from unauthorized
access, use, alteration, and destruction. However, no internet-based site can be 100% secure and we cannot be held
responsible for unauthorized or unintended access that is beyond our control.
9. SOCIAL MEDIA
We operate channels, pages, and accounts on some social media sites to inform, assist and engage with customers. We
monitor and record comments and posts made on these channels about us so that we can improve our services.
Bindawood is not responsible for any information posted on those sites other than information we have posted
ourselves. We do not endorse the social media sites themselves or any information posted on them by third parties.
10. RETENTION
We keep records for as long as required to a) manage purchases, bookings, and memberships and
provide the other relevant products or services anticipated by this Privacy Policy, including keeping you up to date
with our marketing b) personalize the products, services, and communications with you
c) comply with the applicable record retention legal requirements. When deciding how long to keep
your personal information after our relationship with you has ended, we consider our legal obligations and
regulators’ expectations.
If you wish to request that we no longer use your information to provide you services, contact us at 8002442226. You can also email us at Support@bindawood.com.
However, we will retain and use your registration information as necessary to comply with our legal obligations,
resolve disputes, and enforce our agreements.
11. MARKETING COMMUNICATIONS
All marketing communications we send to you will provide you with a way to withdraw your consent to future
marketing. If you no longer wish to receive promotional materials you may opt out from receiving these
communications or change your account settings, this will remove you from marketing lists.
Please note that if you unsubscribe from marketing communications you will still receive operational and service
messages from us regarding the services or products you bought from us and responses to inquiries made to us and
that we may hold your details on a suppression list, so we don’t send you marketing communications in the future.
12. COOKIES AND SIMILAR TECHNOLOGIES
We use cookies and similar technologies, such as tags and pixels (“Cookies”), to personalize and improve your
customer experience as you use our Websites and Mobile Apps and to provide you with relevant online advertising.
Cookies are small data files that allow a website or Mobile App to collect and store a range of data on your desktop
computer, laptop, or mobile device.
Cookies help us to provide important features and functionality on our Websites and Mobile Apps, and we use them to
improve your customer experience, we use Cookies to do the following:
Improve the way our Websites and Mobile Apps work
Cookies allow us to improve the way our Websites and Mobile Apps work so that we can personalize your experience and
allow you to use many of their useful features. For example, we use Cookies so we can remember your preferences and
the contents of your shopping basket when you return to our Websites and Mobile Apps.
Improve the performance of our Websites and Mobile Apps
Cookies can help us to understand how our Websites and Mobile Apps are being used, for example, by telling us if you
get an error message as you browse. These Cookies collect data that is mostly aggregated and anonymous.
Deliver relevant online advertising.
We use Cookies to help us deliver online advertising that we believe is most relevant to you on our websites and
other organizations’ websites.
Cookies used for this purpose are often placed on our websites by other organizations, and always with our
permission. These Cookies may collect information about your online behavior, such as your IP address, the website
you arrived from, and information about your purchase history or the content of your shopping basket. This means
that you may see our adverts on our websites and other organizations’ websites. You may also see adverts for other
organizations on our websites.
To help us to deliver online advertising that is relevant to you, we may also combine data we collect through
Cookies in the browser of your desktop computer or other devices with other data that we have collected (e.g.
Loyalty program).
Measuring the effectiveness of our marketing communications, including online advertising
Cookies can tell us if you have seen a specific advert, and how long it has been since you have seen it. This
information allows us to measure the effectiveness of our online advertising campaigns and control the number of
times you are shown an advert.
Your choices when it comes to Cookies.
You can use your browser settings to accept or reject new Cookies and to delete existing Cookies. You can also set
your browser to notify you each time new Cookies are placed on your computer or another device.
If you choose to disable some or all Cookies, you may not be able to make full use of our platforms. For example,
you may not be able to add items to your shopping basket, proceed to checkout, or use some of our products and
services that require you to sign in.
Once you have given us your consent to the use of cookies, we shall store cookies on your computer or device. If you
wish to withdraw your consent at any time, you will need to delete our cookies using your internet browser settings.
13. AGGREGATE DATA, DATA ANALYTICS, AND SOCIAL MEDIA FUNCTIONALITY
We may aggregate personal information and remove any identifying elements to analyze patterns and improve our
marketing and promotional efforts, analyze Platform use, to improve our content and product offerings, and customize
our Platforms’ content, layout, products, and services, and we may appoint third parties to do this on our behalf,
as set out above.
We gather certain usage information like the number and frequency of visitors to our Platforms. This information may
include which webpage you just came from, which webpage you next go to, what browser you are using, your device, and
your IP address. We only use such data in the aggregate. This collective data helps us to determine how much our
customers use parts of our Platforms, and do research on our user’s demographics, interests, and behavior to better
understand and serve you.
If you use buttons on our Platforms linked to social media or similar sites (for example “Like” and/or “Share”
buttons), content from our Platforms may be sent back to that other website or service and, depending on your
privacy settings, may be privately or publicly visible (for example to friends, followers, or generally to anyone
who has access to your profile page).
14. YOUR RIGHTS
You have the right to see or access the personal information we hold about you. To receive a copy, please us
at 8002442226.
In addition, you have certain rights regarding your personal information, subject to local law. These include the
following rights:
- Access/Rectify/correct the information we hold about you.
- Erase/destruct your personal information.
- Withdraw any consent you have provided for our use of your personal information.
- Receive your personal information in a usable electronic format and transmit it to a third party (right to
data portability).
If you would like to discuss or exercise such rights, please contact us at the details below.
If you’re currently logged in, you may also begin account deletion by clicking here
Deletion of your account should be fillfiled within 30 days of the request date.
15. LINKS
Our websites or Mobile Apps may contain links to other websites operated by other organizations that have their
privacy policies. Please make sure you read the terms and conditions and privacy policy carefully before providing
any personal information on a website/App as we do not accept any responsibility or liability for the websites of
other organizations.
16. NOTIFICATION OF CHANGES TO THIS PRIVACY POLICY
We update this Privacy Policy when needed and place updates on our platforms. If we are going to use your personal
information in a manner different from that stated at the time of collection, we will notify you. All changes will
become effective when posted unless indicated otherwise. Please review this Privacy Policy periodically for changes.
17. PRIVACY CONCERNS
If you have any concerns about our compliance with applicable privacy laws or this Privacy Policy, please write to
us at Support@bindawood.com.
Last updated: January 2026