BinDawood Holding appoints Chief Transformation Officer

BinDawood Holding —

BinDawood Holding appoints Chief Transformation Officer

BinDawood Holding today announced it has appointed Mohammed Belhkayatte as Chief Transformation Officer.

In his new role, Mohammed will be responsible for driving fundamental transformation change and commercializing new ideas across BinDawood Holding’s business, as well as being responsible for initiating growth and facilitating management changes across BinDawood Holding’s leading retail brands BinDawood and Danube.

Mohammed has a wealth of industry experience having worked at Capgemini the Netherlands for 6 years and Majid Al Futtaim, Retail for over 15 years, where his previous roles included general manager of information technology for Carrefour across 16 countries for 400 stores, leading the digital transformation of the business as part of the retail leadership team.

Mohammed Belhkayatte said: “I am excited to join BinDawood Holding, a retailer with a celebrated reputation in innovation and pioneers of the region’s retail industry as the Company builds a new future for retail in Saudi Arabia and beyond. It is an important and dynamic time in BinDawood Holding’s history and I am delighted to come on board for the next phase of growth to lead the digital transformation of the business through this exciting phase.”

Commenting on the appointment, Ahmad AR. BinDawood, CEO of BinDawood Holding said: “Mohammed has a proven track record of facilitating transformation at large, complex retailers where growth and agility are vital pillars to long-term success. With our long history of transformation in Saudi Arabia’s retail space, we are excited to have Mohammed on our team where his career experience will be invaluable to help BinDawood Holding move rapidly with the implementation of transformation growth projects across our Danube and BinDawood brands.”